SWETT

This is an outdoor gear retail brand that is rugged and adventurous. I use a cool color scheme to reflect how we pronounce the company’s name, SWETT (Sweat). With the company's name in mind, I created a logo that included someone active in an outdoor activity where they could be sweating. The idea of having different variations of the logo marks was to show the different types of gear that the store would have, and each color would reflect a different section of the brand.